January was a strong month in both sales and buyer interest. Of particular note was the fact that we sold 12 names in the brandable category. This is a record for us and we believe it is a trend that will continue.
New start-ups continue to opt for the brandable names versus keyword based domains. What is surprising is that we do not believe this is due to lack of supply of good keyword domains. Sure it has an impact, but the fact remains that well funded start-ups are willing to pay top dollar for brandable domains that they feel they can develop. The number one reason we hear is the idea of taking a totally unknown name and developing it into a strong brand that the business will totally own in the marketplace.
We shall see if this trend continues…..
Most Active Brandable Business Names for January
Below are the top 10 domains for sale in our portfolio. Rankings are determined by: 1) direct clicks to the url, 2)offers made, and 3)expressed interest by clients via questions, etc.